By Colin Dubb

Picking up women is the same as selling. You do a presentation in order to generate "interest/attraction". When you have created "interest/attraction" you have to test for buying "signals/compliance" by trial closing.

Trial closing is asking her/them to perform specific actions to see how interested and comfortable they are with you. Obviously the more she/them likes you the more compliant.

In order to trial close successfully and eventually succeed. It's important to understand your situation and to adapt.

Tests and objections

You will have objections/tests throughout your presentations. In sales, in order to keep things moving forward you need to handle these objections. When you meet a woman for the first time, you will need to pass her tests as to enable things to keep moving forward. You must connect with her but at the same time hold your ground. (The right balance is important as to many guys come across as stand offish or too keen to make things happen)

Different situations in sales need flexible presentations depending on the type of customer you're selling to. Picking up women is exactly the same. Different presentation skills are needed for different scenarios.

Take the example of Night-time...

In this environment you need to do a heavier statement based presentation. In a night-time environment, the energy is higher, the music is louder and alcohol is present. If you approach women with low energy and use to many interviewing style questions, you may run into difficulty. Simply, this is party time! Adjusting to the situation is important (as in sales) and you need to stand out and make a unique impression.

In sales, when customers get bombarded with the same old approaches from eager sales people, regardless of how good and unique a particular sales person's product or service may be. They will not get a chance to create interest if they cannot break through the initial barriers. The solution in a night-time environment is to exhibit slightly higher energy and add value immediately.

Let's look at the Daytime...

In this environment you don't have to contend so much with higher energy, loud music and alcohol.

As you approach, you do have other barriers to break through, such as the "awkward barrier". ("Why is he talking me and what does he want?").

You must make the daytime approach as natural as possible. You need to come off as a genuine friendly and sociable guy who likes making chitchat with people and meeting women he finds attractive.

This is when a lot more question asking is appropriate as you find out about her and connect.

You will do a more question based presentation and insure that your energy is lower and also matches hers. You must focus on creating comfort and building strong rapport. Understanding the differences in situations is key

As in sales, there is no one key fits all solution. To be successful, you need to adapt to the different situations you find yourself in as to contend with the varying circumstances.

The only way to benefit from this information is to get out there and regularly approach women.

As the Nike slogan says "Just do it"

Good luck out there.